“Keep your friends close and your enemies closer.” No matter what industry you’re in or what business you do, you need to keep a close watch on your competitors to stay ahead of them. With digital marketing growing and your competitors leveraging it to gain audience, you need to keep a track on every marketing move of your competitors.
Tracking your competitors’ content, mails, search rankings, social mentions, keywords can give you an edge over them and help you fine-tune your strategies. There are various tools available that can help you spy on your competitor, like the competition keywords tool, which can help you understand the keyword your competitors use.
In this era, SEO plays an important role in the marketing strategies of a company. Learning about the SEO tactics of your competitor can give you an upper hand, and can help you optimize your business as per your requirements. There are many tools that can help you monitor your performance in addition to your competitors’ performance.
If you’re planning to track your competitors’ SEO and analyze them, here are some tools that can help you:
This is a powerful competition keywords tool that enables you to view all the data on competitors’ keywords in Google AdWords and organic search, and also provides you with relative keywords. It’s very simple to use. All you need to do is add the competitors’ keywords and get an overall view of their marketing strategy.
Alexa is one of those must-have tools to transform data into competitive values for your business. It allows you to track the global web traffic channeled by your competitors’ website. You can leverage the tool by comparing websites of different businesses in your niche, and get data on your competitors’ website ranking strategies.
This tool helps you monitor your competitors’ search rankings in target locations and search engines. SE Ranking can provide you detailed reports of the traffic forecast, average positions, and website visibility of your competitors. Using this, you can easily find out the SEO techniques of your competitors.
This tool is aimed to track the latest trend in social media. It has a unique attribute that combines consumer and brand interactions in real time with the use of targeting to find what’s popular right now. You can use this tool to learn what’s trending, and can plan your content as per the demands of the target audience.
This is a multifunctional tool designed for the advertising industry that enables you to find the ads of your competitors running on different websites. It gives you detailed information about the places and sizes of the ads that are used by your competitors. Moat also provides you with a guide on how to place your ads effectively on different sources.
Apart from the reasons mentioned above, there are several other tools that can help you keep track of your competitors. Before using any of these tools, make sure you know how to use them, and if possible, use their trial versions. This will give you an overall idea about the tool and you could be sure that it fits your goals.